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Estée Lauder Şirketler Grubu, farklı sektörlerden en seçkin çalışanların tercih ettiği bir şirkettir. Çalışanlarımızın beceri ve yeteneklerini geliştirebilmeleri için onlara elverişli bir ortam sunmaktayız. Tüm çalışanlarımız; ister mağaza, ister New York’taki kurumsal merkez ofisimizde çalışanlar, isterse de herhangi bir ülkedeki iştiraklarımızda çalışanlar olsun başarımızda pay sahibi olmaktan dolayı gurur duymaktadır.

Job Information

The Estee Lauder Companies Darphin/Lab Series Consumer Engagement & Communication Executive in ELCA KOZMETIK MERKEZ OFIS, Turkey

Darphin/Lab Series Consumer Engagement & Communication Executive

Position Summary

  • Acts as the social / digital expert forthe brand in the affiliate

  • Develops the social / digital part ofthe marketing plan, and drives execution

  • Manages the brand social communities,posts content, runs social media campaigns

Job Description

Acts as the social / digital expert for thebrand in the affiliate , liaising with Affiliate Social /Digital manager, Online and Data Analytics

  • Keeps up-to-date on latest social /digital best practices and tips

  • Proposes disruptive ideas on how toincrease the brand’s visibility online

Develops thesocial / digital part of the marketing plan, and drives execution

  • Derives the 360° marketing plan into asocial / digital marketing calendar

  • In charge of social / digital marketingbudget allocation, update and monitoring

  • Works closely with the Online team andexternal advertising agency to ensure synchronized consumer communication

Works with key external partners (Facebook, Google), buildingpartnerships, in coordination with the Digital Commerce and Marketing team

Posts social media content and runs social media campaigns

  • Collects content; expresses social mediaspecific needs

  • Posts content (or programs posting);updates posting sequence in an agile way, in coordination with the Marketingand Online teams

  • Buys social media promotionaladvertising (directly or through advertising agency)

Answers questions and comments from community members in a timely manner

Acts as the social medialistener for the brand

  • Watches out for negative posting (blogs;e-retail); posts appropriate answers

  • Regularly shares qualitative consumerfeedback summaries with Marketing teams

Performs quantitative analysison brand’s social / digital media performance

Drives relationship with micro-influencers (amateur bloggers), runsaffiliation program, organizes events

When also in charge of Influencer management (ex PR)

  • Builds and enhances ongoingrelationships with key Influencers: top bloggers, journalists

  • Keeps them informed of new productdevelopments (press releases, sampling, presentations)

Qualifications

  • Excellent computer skills, including inMicrosoft Outlook, Word, Excel, and Power Point

  • Strong digital understanding

  • Ability to lead a cross-functional teamand interface with international markets

  • Previous strategic accountability inmarketing

  • Good communication skills – includingunderstanding how to clearly communicate messages to consumer and keystakeholders

  • Excellent analytical skills

  • Willingness to lead, test and learn

  • Interest in trends and new technology

  • Not afraid to challenge the status quo

  • Generous in spirit (knowledge sharing)and relationship builder

  • Strong in multi-tasking

  • Accountable for decision making

Vardiya Gündüz İşi

İş Marketing

İş Tipi Standart

Çizelge Tam Zamanlı

Birincil Lokasyon Europe, Middle East, Africa-TR-34-ELCA KOZMETIK MERKEZ OFIS

Organizasyon Darphin

Language: tr

Job Number: 199117

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